• 作者:
• 來源: 展翅調(diào)酒學(xué)校
• 日期: 2014-11-08
• 瀏覽次數(shù): 2979 次

萬(wàn)眾期待的這款來自帝亞吉?dú)W的限量版谷物威士忌在淘寶以高價(jià)售出。Limited pre-release of Diageo’s long anticipated new grain whisky sells on Taobao for record sum.

近日，一瓶大衛(wèi)·貝克漢姆推出的新款翰格藍(lán)爵威士忌在淘寶以41000元（近6700美金）在線拍賣售出。

為了配合酒飲大頭帝亞吉?dú)W這款期待已久的新款威士忌在華發(fā)布，它們?cè)谔詫毎l(fā)布了100瓶由足球巨星貝克漢姆簽名的限量版威士忌。拍賣所得的所有費(fèi)用將會(huì)捐給慈善機(jī)構(gòu)。

今年四月發(fā)布的翰格藍(lán)爵威士忌是一款在卡梅隆橋酒廠（宣稱是蘇格蘭歷史最悠久的酒廠）制作的一款單一谷物威士忌。

足球巨星貝克漢姆及制片人Simon Fuller被委任為這款威士忌的全球品牌大使，并將會(huì)“在發(fā)展該品牌，市場(chǎng)戰(zhàn)略和定位上發(fā)揮重要的作用”，帝亞吉?dú)W表示。

每瓶威士忌的零售價(jià)大約為450元，如今在中國(guó)已經(jīng)可以在其天貓官方旗艦店購(gòu)買。

Last week, a single bottle of David Beckham’s new Haig Club whisky sold for ￥41,000 (USD6700) in an online auction on Taobao.

The whisky was part of 100 limited-edition bottles signed by the football star offered on Taobao to mark the China release of the long-awaited new whisky from drinks giant Diageo. Proceeds from the auction will be donated to charity.

Released globally in April this year, Haig Club is a single grain whisky produced in Cameronbridge Distillery – claimed to be the oldest grain distillery in Scotland.

Football star David Beckham and entertainment scion Simon Fuller have been appointed the whisky’s global brand ambassadors and will “play a fundamental role in developing the brand, its strategy and positioning,” says Diageo.

The normal retail price per bottle is around ￥450 and is now available to purchase in China on the official Haig Club Tmall store.